Grow your business. Make an impact.
Business as a force for good
Great businesses go beyond profits - they inspire. They attract loyal customers, energise employees, and build meaningful partnerships aligned with a clear mission.
But alignment doesn’t happen by chance - it’s intentional, curated, and often challenging.
With an external perspective, Melinda provides clarity for busy leadership teams, helping to guide strategies that drive market leadership while balancing profit and impact.
The result? Clarity, accountability, and the momentum to scale, thrive, and leave the world better.
Adapt, evolve and thrive
Shifting expectations from customers and employees is reshaping how businesses succeed.
90% of Millennials and Gen Z want to work for companies with purpose and values.
Customers are choosing brands that reflect their priorities and beliefs.
In today’s market, purpose isn’t just a good thing to do. It’s good business.
It can be the key to attracting top talent, inspiring loyalty, and staying ahead in a rapidly evolving landscape.
Clarity, alignment & accountability
Melinda works with CEOs and leadership teams to create oceans of opportunity.
With a focus on clarity, alignment, and accountability, the approach includes:
Clarity
Turning big ambitions into actionable strategies.
Alignment
Engaging stakeholders who share your vision and values.
Accountability
Staying focused on your goals and measuring meaningful progress.
The result? A purposeful business that thrives in today’s competitive environment.
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About Melinda
With extensive experience in corporate, SME and not-for-profit sectors, Melinda brings strategic knowledge and practical advice tailored to complex challenges and growth opportunities. Specific areas of focus include:
Stakeholder Engagement
Building trust with employees, customers, funders, and partners.
Differentiation
Magnifying areas of differentiation and integrating into brand identity and marketing strategy.
Innovation
Identify bottlenecks and find opportunities for smarter, tech-driven solutions across your value chain.
Good Governance
Non-executive board experience ensures accountability, mission alignment, and risk management are front of mind.
Ways of working
Strategic Planning
Future-focused strategies that sustain competitive advantage.
Coaching & Mentoring
Guidance for CEOs and leadership teams to stay aligned with their vision.
Tailored Engagement
Short or long-term engagements, designed to deliver results.
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Strategic planning and alignment sessions
Collaborative workshops with leadership teams
Brands that matter
Blue Ocean Strategy, Design Thinking and Value Chain mapping to unlock value
Industry / sector analysis and positioning
Resource planning for scale
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Cross-sector and multi-stakeholder engagement
Fundraising and philanthropy
Media relations
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Technology and process transformation
Customer experience (CX) and user experience (UX)
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Employer brand development
Employee advocate development
Offerings
“Melinda’s strategic and collaborative approach immediately adds value. In a large capital-raising campaign, she helped our team align effectively and engage with stakeholders, including foundations, philanthropists, corporations, and the government. Melinda contributed to our successful approach in raising millions in funding”.
— Shayla Strapps, Campaign Director - Ruah Centre for Women and Children, Speaker, Coach, Consultant & 2022 Woman Lawyer of the Year
“The strategic workshops Melinda offers are first class.
We became exceptionally clear on our market, our
unique selling proposition, and how our offer needed to evolve to make our business more
scalable”.
— Sarab Singh and Kanwar Trevisan-Singh, Corporate Sherpas
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